A recent study of 300 senior marketers by the global PR agency, Hotwire, revealed that 46% of senior marketers admit that their campaigns tend to run in isolation, while 30% say their campaigns are not designed for multichannel campaigns.

Probably a lack of knowledge is preventing marketers from trying out new channels. 41% reported concerns with using new platforms and 36% said channel integration is one of their biggest future challenges.

Talk to us at Wrigley Foster and we’ll work in partnership with your PR and communication agencies to deliver integrated media solutions for your future campaigns.