The latest NMRS Report (National Medical Readership Survey) hit our desks this week – a key media research tool we use for evaluating media to plan and buy targeted and cost-effective media campaigns.

A couple of revealing top line media key facts we would like to share with you to aid you in your print and digital media marketing strategies is the increasing levelling out of print v online as a source of GPs search for information. 73% of GPs find journal websites useful with 80% of GPs who still find print journals useful.

Armed with these insights on the increasing trend towards online media usage by GPs (and hospital doctors), it is important a multi-channel approach is adopted for media planning and buying to maximise audience reach and the user experience. Give Wrigley Foster a call for further insights in this latest GP readership survey.