The long established weekly Pharmaceutical Journal goes monthly after 170 years. Following research amongst the RPS of GB membership it revealed the members would prefer the print journal to be sent to them monthly as opposed to weekly, which took effect from September; they were increasingly turning to PJ online and receiving email alerts to keep up to date on breaking news items and job vacancies. Pharmacists have become another arm of HCPs preferring a mix of online and offline media for sourcing their professional news and information – thus reinforcing Wrigley Foster’s mantra that all media plans are fully multi-channel to increase audience reach and the user experience.