by Wrigley Foster | Apr 21, 2017 | Wrigley Foster
It has been coming for some time but Flash VPAID video is finally reaching its demise with most browsers and ad tech vendors ending support for Flash video ads from June 30 2017. How Flash ads run after this date remains to be seen; they may render as a static image,...
by Wrigley Foster | Mar 9, 2017 | Wrigley Foster
Telling statistic: “While 81% of brands believe they truly understand their customers, only 37% of customers believe that’s true.” – The Consumer Conversation: The Experience Void Between Brands and Their Customers, IBM, 2015
by Wrigley Foster | Jun 14, 2016 | Digital Advertising, Media Planning and Buying, Wrigley Foster
HTML5! – Surprisingly not all those claiming to be a specialist digital agency seem to have caught up with the fact that since late 2015 Adobe Flash ads are no longer supported by most search engines and that ads need to be HTML5 to be viewed. Take a look at some of...
by Wrigley Foster | Dec 16, 2015 | Media Planning and Buying, Wrigley Foster
Although 59% of the UK population in 2015 had active social media accounts, the latest media study indicates that 60% of GPs ‘do not find social media particularly useful for the work’ – advice to be heeded if considering implementing a social media campaign. Call us...
by Wrigley Foster | Nov 3, 2015 | Media Planning and Buying, Wrigley Foster
The long established weekly Pharmaceutical Journal goes monthly after 170 years. Following research amongst the RPS of GB membership it revealed the members would prefer the print journal to be sent to them monthly as opposed to weekly, which took effect from...
by Wrigley Foster | Sep 17, 2015 | Media Planning and Buying
The latest NMRS Report (National Medical Readership Survey) hit our desks this week – a key media research tool we use for evaluating media to plan and buy targeted and cost-effective media campaigns. A couple of revealing top line media key facts we would like to...
by Wrigley Foster | Sep 15, 2015 | Wrigley Foster
It goes without saying that creativity for brand recall on online advertising counts, along with its ad positioning of course, but we’re not sure whether a particular colour does count on online advertising as reported in a recent study by Criteo. And if it did, what...
by Wrigley Foster | Aug 13, 2015 | Wrigley Foster
A recent study of 300 senior marketers by the global PR agency, Hotwire, revealed that 46% of senior marketers admit that their campaigns tend to run in isolation, while 30% say their campaigns are not designed for multichannel campaigns. Probably a lack of knowledge...
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