Key Team MembersWe credit our success story to the continuity of our strong team of talented people
I started my media career in Manchester, working across both Consumer and B2B markets. For more than 20 years, I have focussed on both Animal and Human Healthcare. I am passionate about independent readership research; have helped to develop key human pharma research, as well as setting up the first independent Veterinary Readership Survey in 2010. Innovative media campaign construction is vital for the success of the brands with which we work. These passions lead me to a 3 Year Chair of the Veterinary Marketing Association.
A client once described me as ‘a thinking partner’ and that sums up how we work; putting client needs and objectives at the centre of our world and using our vast experience of media opportunities to best identify solutions to their communication challenges. I’m analytical and creative. My 15+ years in the healthcare sector ensure I’m efficacy focused and as an economics graduate I understand the concepts of opportunity cost, cost-effectiveness and return on investment better than anybody.
Client Services Director
I started my media planning and buying career in a specialist healthcare agency in Manchester. Now with over 30 years of experience, I developed a deep knowledge of the human and animal healthcare markets and the ever changing media serving them – both specialist and consumer. I served a 2 year term as Chair Woman of the PM Society and, with a passion for media measurement, Chair Woman of the Technical Sub-Committee of NMRS. As a founding director of Wrigley Foster, and following a few years sabbatical, I just couldn’t keep away so returned to Wrigley Foster.
Starting work as a pharmacy manager, I subsequently became a sales representative before transferring into sales and marketing management, working as a general or country manager for human, veterinary and device companies. In my son Luke’s early years I moved into B2B, working on database marketing and electronic sales and training programmes, building relationships with some great technology partners. This shaped my belief in a technically holistic model to successful selling, leveraging every piece of data to precisely profile your target audience and achieve optimum coverage frequency of relevant customer touch points to maximise return on investment. Joining Wrigley Foster, a company I have known and admired since its inception, was very much a meeting of like minds.
I joined Wrigley Foster in 2014 having worked in administration and office management roles since gaining a degree in Film and TV Studies in 2006. My initial role was to ensure the smooth running of the office with regard to administration, but increasingly my time was being spent supporting the planning teams with market intelligence, media information, and planning schedules. In 2018, I was offered the opportunity to become a full time Media Planner and Buyer, working alongside the planning teams, which enables me to use my attention to detail and analytical skills.
I joined Wrigley Foster in January 2019 with a background in customer service, having worked in the voucher industry where I learnt to multitask in a high pressure environment. I have brought these skills to Wrigley Foster, where I make sure the office runs smoothly and responds to client needs efficiently and without fuss. I deal with all administrative tasks from booking in media schedules to generating and analysing market intelligence reports, and enjoy the interaction offered by being the first point of contact for clients calling into the office.