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Hot Off the Press GP Media Usage Trend

by Wrigley Foster | Sep 17, 2015 | Media Planning and Buying

The latest NMRS Report (National Medical Readership Survey) hit our desks this week – a key media research tool we use for evaluating media to plan and buy targeted and cost-effective media campaigns. A couple of revealing top line media key facts we would like to...

Does colour and repetition count on online ads?

by Wrigley Foster | Sep 15, 2015 | Wrigley Foster

It goes without saying that creativity for brand recall on online advertising counts, along with its ad positioning of course, but we’re not sure whether a particular colour does count on online advertising as reported in a recent study by Criteo. And if it did, what...

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