by Wrigley Foster | Sep 17, 2015 | Media Planning and Buying
The latest NMRS Report (National Medical Readership Survey) hit our desks this week – a key media research tool we use for evaluating media to plan and buy targeted and cost-effective media campaigns. A couple of revealing top line media key facts we would like to...
by Wrigley Foster | Sep 15, 2015 | Wrigley Foster
It goes without saying that creativity for brand recall on online advertising counts, along with its ad positioning of course, but we’re not sure whether a particular colour does count on online advertising as reported in a recent study by Criteo. And if it did, what...
by Wrigley Foster | Aug 13, 2015 | Wrigley Foster
A recent study of 300 senior marketers by the global PR agency, Hotwire, revealed that 46% of senior marketers admit that their campaigns tend to run in isolation, while 30% say their campaigns are not designed for multichannel campaigns. Probably a lack of knowledge...
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